CEO Philter Phactory

David Bausola has been inventing with software and media services for over a decade. From Virtual Nightclubs for Intel, delivering the first Sony PS1 online gaming, introducing Creative Commons to Channel 4 TV, to creating Ford’s social media sitcom “Where are the Joneses?” through to devising a digital agency for Adidas.

All this has led to asking: If the majority of projects are about converting people to users, surely it’s easier just to make the users?

Philter Phactory are exploring the post-human Internet, filtering social data with software agents so that they to find a voice, live an existence and raise questions that humans fail to ask. Currently on the Phactory workbench is Weavrs.com - your Alter Egos for the Social Web.